Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging: IMPULSIVE BUYING TENDENCIES AND PRODUCT PERCEPTION

Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging: IMPULSIVE BUYING TENDENCIES AND PRODUCT PERCEPTION

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Veröffentlicht in:Psychology & marketing 2013-10, Vol.30 (10), p.861-873
Hauptverfasser: Hubert, Marco, Hubert, Mirja, Florack, Arnd, Linzmajer, Marc, Kenning, Peter
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container_title Psychology & marketing
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creator Hubert, Marco
Hubert, Mirja
Florack, Arnd
Linzmajer, Marc
Kenning, Peter
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doi_str_mv 10.1002/mar.20651
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title Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging: IMPULSIVE BUYING TENDENCIES AND PRODUCT PERCEPTION
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