Evaluation of the cognitive image of a country/destination by the media during the coverage of mega‐events: the case of UEFA EURO 2004 TM in Portugal

By reporting a study undertaken during the final stages of the European Football Championships—UEFA (Union of European Football Associations) EURO 2004 TM , this paper aims to evaluate the cognitive image of a country/destination by the media during the coverage of mega‐events, which may in turn con...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	The international journal of tourism research 2007-07, Vol.9 (4), p.285-296
Hauptverfasser:	Custódio, Maria João Ferreira, Gouveia, Pedro M. D. C. B.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!