A review of touch research in consumer psychology

This article details the theoretical foundation of haptics in consumer research. We structure the review using a continuum from proximal touch‐based interactions to increasingly distal interactions through devices, imagery, or language use. We begin with a focus on product/object touch in marketing...

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Veröffentlicht in:	Journal of consumer psychology 2024-04, Vol.34 (2), p.359-381
Hauptverfasser:	Krishna, Aradhna, Luangrath, Andrea Webb, Peck, Joann
Format:	Artikel
Sprache:	eng
Schlagworte:	device‐mediated touch haptics imagery interpersonal touch sensory words textual paralanguage
Online-Zugang:	Volltext
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