Guilt of the Meat‐Eating Consumer: When Animal Anthropomorphism Leads to Healthy Meat Dish Choices

Despite increasing concerns about animal welfare and the general prevalence of meat‐eating practices, little attention has been paid in the consumer behavior literature to understanding consumer guilt around meat consumption. This research fills this void by exploring how consumers behave when anima...

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Veröffentlicht in:	Journal of consumer psychology 2021-10, Vol.31 (4), p.665-683
Hauptverfasser:	Kim, Danny JM, Yoon, Sunyee
Format:	Artikel
Sprache:	eng
Schlagworte:	Animal welfare Food choice Guilt Justification Meat consumption Utilitarian and hedonic consumption
Online-Zugang:	Volltext
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