The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Loss aversion, the principle that losses loom larger than gains, is among the most widely accepted ideas in the social sciences. The first part of this article introduces and discusses the construct of loss aversion. The second part of this article reviews evidence in support of loss aversion. The u...

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Veröffentlicht in:	Journal of consumer psychology 2018-07, Vol.28 (3), p.497-516
Hauptverfasser:	Gal, David, Rucker, Derek D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Loss aversion Research Dialogue Sociology of science
Online-Zugang:	Volltext
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