Retail shopping safety and the direct marketing alternative: exploring student perceptions

Issues of customer safety in the retail store environment are becoming increasingly serious. However, little empirical research has tested the idea that consumers’ shopping safety concerns represent opportunities for direct marketers. The study sample included 152 undergraduate marketing students, r...

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Veröffentlicht in:	Journal of direct marketing 1995, Vol.9 (4), p.68-75
1. Verfasser:	Claxton, Reid P.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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