Color design of cigarette packaging for reducing smoking rate in youth

Since smokers are becoming younger and younger, it is necessary to curb the tobacco epidemic at a younger age to prevent the devastating damage caused by tobacco products to future generations. This study focuses on the color schemes of cigarette packaging. It aims to find out color schemes of teena...

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Veröffentlicht in:	Color research and application 2020-08, Vol.45 (4), p.699-709
Hauptverfasser:	Hou, Yadan, Zhang, Shuhong, Liu, Xuying, Chen, Jinzhou, Li, Hui
Format:	Artikel
Sprache:	eng
Schlagworte:	cigarette packaging Cigarettes Color Damage prevention disgusting color eye movement Eye movements Packaging design Smoking smoking rate teenager Teenagers Tobacco Young adults
Online-Zugang:	Volltext
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