How changes in environmental colour hue affect taste expectations, perceptions, and product preferences at different levels of attention towards atmospheric cues: A mixed experimental design

How does changes in environmental colour hue affect taste expectations, perceptions, and product preferences at different levels of attention toward atmospheric cues? Previous research has showed that environmental colour hue can influence taste experiences, however, the mechanisms behind this are n...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Nygård, Malin, Lie, Cecilie Løfsgaard
Format:	Dissertation
Sprache:	eng
Schlagworte:	markedsføring marketing
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!