“Made for a Friend” : a recipient perspective on self-produced outcome evaluation

This thesis examines the effects of self-production on outcome evaluations and preferred level of involvement in the self-production task. Although several studies have already addressed this issue, we extend these findings and emphasize the importance of the recipient of the outcome of self-product...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Belej, Martin, Jablonická, Katarína
Format:	Dissertation
Sprache:	eng
Schlagworte:	marketing and brand management
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