An empirical investigation of governance structures in the hotel industry

The study investigates alternative governance forms in the hotel industry. We analyze the choice among independently owned firms, voluntary chains, franchising, and vertically integrated chains. Based on agency theory, we argue that the need for control over service quality, financial risk, and the...

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Veröffentlicht in:	Working paper 2002
Hauptverfasser:	Dahlstrom, Robert, Haugland, Sven Arne, Nygaard, Arne, Rokkan, Aksel Ivar
Format:	Artikel
Sprache:	eng
Schlagworte:	agency theory distribution services marketing
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