Reputation management by Chinese universities: Primary profile and comparative features

In this study, we analyse data from 176 Chinese universities to examine the use of reputation symbols on official websites. We find that Chinese universities prefer professional and performative symbols more than moral symbols. Reputation symbols are mainly observed in teaching, research, history an...

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Veröffentlicht in:	Public administration (London) 2020-12, Vol.98 (4), p.1027-1043
Hauptverfasser:	Christensen, Tom, Gavrila, S. Gabriela, Ma, Liang, Ramirez, Francisco O.
Format:	Artikel
Sprache:	eng
Schlagworte:	Colleges & universities Comparative analysis Comparative studies Globalization Higher education Reputation management Reputations Symbolism Symbols Teaching Universities and colleges Websites
Online-Zugang:	Volltext
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