传统审美情趣在广告中的运用——以海航光明行广告为例
2011年7月,公益广告《海航光明行》发布不到四个月,点击率即冲破五十万大关。该广告用独特的视角展现了传统的审美情趣。文章试以此为例,对传统审美情趣在广告中的运用进行分析。
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| Veröffentlicht in: | 戏剧之家 2015 (3), p.83 |
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| creator | 瞿晓楠 |
| description | 2011年7月,公益广告《海航光明行》发布不到四个月,点击率即冲破五十万大关。该广告用独特的视角展现了传统的审美情趣。文章试以此为例,对传统审美情趣在广告中的运用进行分析。 |
| format | Article |
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| identifier | ISSN: 1007-0125 |
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| language | chi |
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| source | National Center for Philosophy and Social Science Documentation (China) |
| subjects | 情感诉求 人文 传统审美情趣 |
| title | 传统审美情趣在广告中的运用——以海航光明行广告为例 |
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