基于消费者价值属性的最优定向广告策略

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Veröffentlicht in:	东南大学学报：英文版 2016, Vol.32 (1), p.119-124
1. Verfasser:	赵江梅姝娥仲伟俊
Format:	Artikel
Sprache:	eng
Schlagworte:	低价值消费者定向广告理性消费者短视消费者高价值消费者
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source	Alma/SFX Local Collection
subjects	低价值消费者定向广告理性消费者短视消费者高价值消费者
title	基于消费者价值属性的最优定向广告策略
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