从优衣库事件窥探品牌借势营销的底线

从优衣库事件窥探品牌借势营销的底线

那天早晨醒来，刷屏朋友圈，三里屯“优衣库试衣间”视频瞬间火了．半梦半醒间一头雾水，视频其实并没有什么特色，那为什么会火呢？

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Veröffentlicht in:市场瞭望 2015 (7), p.38-38
1. Verfasser: 黄海南
Format: Magazinearticle
Sprache:chi
Schlagworte:
三里屯
事件
借势营销
品牌
视频
试衣间
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subjects 三里屯
事件
借势营销
品牌
视频
试衣间
title 从优衣库事件窥探品牌借势营销的底线
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