地市级广电产业化经营的思考

地市级广电传媒长期以来依靠传统的广告收入维持生计，在央视和各大卫视的激烈竞争挤压下，如果不思进取、锐意改革，就会陷入越来越被动的尴尬局面。

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Veröffentlicht in:	青年记者 2014 (10), p.82-82
1. Verfasser:	陈洪卫
Format:	Magazinearticle
Sprache:	chi
Schlagworte:	产业化经营地市级央视广告收入广电传媒激烈竞争锐意改革
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description	地市级广电传媒长期以来依靠传统的广告收入维持生计，在央视和各大卫视的激烈竞争挤压下，如果不思进取、锐意改革，就会陷入越来越被动的尴尬局面。
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source	国家哲学社会科学学术期刊数据库 (National Social Sciences Database)
subjects	产业化经营地市级央视广告收入广电传媒激烈竞争锐意改革
title	地市级广电产业化经营的思考
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