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| container_title | 经济与管理 |
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| creator | 窦丽琛 |
| description | |
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| identifier | ISSN: 1003-3890 |
| ispartof | 经济与管理, 2002 (8), p.16-17 |
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| language | chi |
| recordid | cdi_chongqing_backfile_6946676 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| subjects | IMC理论 传统企业 改革 整合营销传播 消费者 绿色营销 |
| title | 从“IMC”看传统企业的改革 |
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