Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Solomon, Michael, Cornell, Lisa Duke, Nizan, Amit
Format:	Buch
Sprache:	eng
Schlagworte:	Business Communication Marketing
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!