Click Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers

The retail sector, over the years, has evolved dramatically to provide better service to its customers. With the superior convenience of online shopping and tangible experience of in-store shopping, retail industries are looking forward to integrating both modes, thus embracing omni channel to provi...

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Veröffentlicht in:	Transnational Marketing Journal (TMJ) 2021, Vol.9 (2), p.239-251
Hauptverfasser:	S, Karthik, Gowda, Kavitha R, Banerjee, Jayanta
Format:	Artikel
Sprache:	eng
Schlagworte:	Marketing / Advertising
Online-Zugang:	Volltext
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