Entrepreneurial marketing: Between entrepreneurial personality traits and business performance

Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This study examines the role of EM in business performance a...

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Veröffentlicht in:	Entrepreneurial Business and Economics Review 2021-06, Vol.9 (2), p.105-118
Hauptverfasser:	Sarwoko, Endi, Nurfarida, Iva Nurdiana
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Economy / Management Entrepreneurs Innovations Marketing Marketing / Advertising Personality Psychology Personality traits Psychology Small & medium sized enterprises-SME
Online-Zugang:	Volltext
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