MARSHAL MCLUHAN’S TECHNOLOGICAL DETERMINISM THEORY IN THE ARENA OF SOCIAL MEDIA

McLuhan (1964) proposed that mediated technologies ensure culture diffusion in a society which in turn helps change human behavior. He states, "We shape our tools, and they in turn shape us." Most of the scholars in the field talked about radio and television etc. as mediated technologies...

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Veröffentlicht in:	Theoretical and practical research in economic fields 2020, Vol.XI (22), p.133-137
Hauptverfasser:	Jan, Azam, Shakirullah, Naz, Sadaf, Khan, Owais, Khan, Abdul Qayyum
Format:	Artikel
Sprache:	eng
Schlagworte:	Economy Media studies
Online-Zugang:	Volltext
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