DETERMINANTE IMPULSIVNE KUPOVINE POTROŠAČA U BOSNI I HERCEGOVINI

The main goal of this paper is to create a valid and reliable model showing the combined effect of various factors (external factors and demographic characteristics) on inclination towards impulse buying by consumers in Bosnia and Herzegovina. Buying behavior of consumer is always unique, personal a...

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Veröffentlicht in:	Pregled (Sarajevo : 1946) 2020, Vol.LXI (2), p.11-44
Hauptverfasser:	Kurtović, Emir, Berberović, Denis, Krajčin, Mersada
Format:	Artikel
Sprache:	bos ; eng
Schlagworte:	Behaviorism Business Economy / Management Marketing / Advertising Socio-Economic Research
Online-Zugang:	Volltext
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