THE BRIGHT SIDE OF MONEY: A WEAPON OF STRATEGIC COMMUNICATION

The goal of this paper is to describe the way social identity is influenced by symbols people encounter in their everyday life. We studied the modern paper currency of all NATO countries, starting with the year 1960, over a span of 50 years. Our preliminary study reveals that the national currency h...

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Bibliographische Detailangaben

Hauptverfasser:	Ciupercă, Ella Magdalena, COŢOVANU, Diana
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Theory of Communication
Online-Zugang:	Volltext
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