Relationship Marketing Estimation Model in Emerging Economies: Dyadic Versus Non-dyadic Approach

The purpose of this study is to analyze two estimation models related to relationship marketing in business-to-business interactions in the context of emerging economies. We compare two estimation models – one based on a dyadic approach and another based on a non-dyadic approach. We estimate these t...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Organizations and markets in emerging economies 2019, Vol.10 (20), p.174-195
Hauptverfasser:	Setyawan, Anton, Purwanto, Bernardinus M, Dharmmesta, Basu Swastha, Nugroho, Sahid Susilo
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Economy / Management Economic development Marketing / Advertising Methodology and research technology
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!