Book Review
Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Omar Al Serhan.
Gespeichert in:
| Veröffentlicht in: | Transnational Marketing Journal (TMJ) 2019, Vol.7 (2), p.259-260 |
|---|---|
| 1. Verfasser: | |
| Format: | Review |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 260 |
|---|---|
| container_issue | 2 |
| container_start_page | 259 |
| container_title | Transnational Marketing Journal (TMJ) |
| container_volume | 7 |
| creator | Al Serhan, Omar |
| description | Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Omar Al Serhan. |
| format | Review |
| fullrecord | <record><control><sourceid>ceeol</sourceid><recordid>TN_cdi_ceeol_journals_840795</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><ceeol_id>840795</ceeol_id><sourcerecordid>840795</sourcerecordid><originalsourceid>FETCH-ceeol_journals_8407953</originalsourceid><addsrcrecordid>eNpjYuA0MjAx1DUxszRigbMtTDgYeIuLM5MMDM0NDAyNDA04Gbid8vOzFYJSyzJTy3kYWNMSc4pTeaE0N4OMm2uIs4ducmpqfk58Vn5pUR5QPN7CxMDc0tSYgDQA3BIiZA</addsrcrecordid><sourcetype>Publisher</sourcetype><iscdi>true</iscdi><recordtype>review</recordtype></control><display><type>review</type><title>Book Review</title><source>Central and Eastern European Online Library</source><creator>Al Serhan, Omar</creator><creatorcontrib>Al Serhan, Omar</creatorcontrib><description>Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Omar Al Serhan.</description><identifier>ISSN: 2041-4684</identifier><identifier>EISSN: 2041-4692</identifier><language>eng</language><publisher>Transnational Press London</publisher><subject>Book-Review ; Economy</subject><ispartof>Transnational Marketing Journal (TMJ), 2019, Vol.7 (2), p.259-260</ispartof><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Uhttps://www.ceeol.com//api/image/getissuecoverimage?id=picture_2019_51151.png</thumbnail><link.rule.ids>313,776,780,788,4039,21342</link.rule.ids></links><search><creatorcontrib>Al Serhan, Omar</creatorcontrib><title>Book Review</title><title>Transnational Marketing Journal (TMJ)</title><addtitle>Transnational Marketing Journal (TMJ)</addtitle><description>Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Omar Al Serhan.</description><subject>Book-Review</subject><subject>Economy</subject><issn>2041-4684</issn><issn>2041-4692</issn><fulltext>true</fulltext><rsrctype>review</rsrctype><creationdate>2019</creationdate><recordtype>review</recordtype><sourceid>REL</sourceid><recordid>eNpjYuA0MjAx1DUxszRigbMtTDgYeIuLM5MMDM0NDAyNDA04Gbid8vOzFYJSyzJTy3kYWNMSc4pTeaE0N4OMm2uIs4ducmpqfk58Vn5pUR5QPN7CxMDc0tSYgDQA3BIiZA</recordid><startdate>2019</startdate><enddate>2019</enddate><creator>Al Serhan, Omar</creator><general>Transnational Press London</general><scope>AE2</scope><scope>BIXPP</scope><scope>REL</scope></search><sort><creationdate>2019</creationdate><title>Book Review</title><author>Al Serhan, Omar</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-ceeol_journals_8407953</frbrgroupid><rsrctype>reviews</rsrctype><prefilter>reviews</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Book-Review</topic><topic>Economy</topic><toplevel>online_resources</toplevel><creatorcontrib>Al Serhan, Omar</creatorcontrib><collection>Central and Eastern European Online Library (C.E.E.O.L.) (DFG Nationallizenzen)</collection><collection>CEEOL: Open Access</collection><collection>Central and Eastern European Online Library</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Al Serhan, Omar</au><format>journal</format><genre>article</genre><ristype>GEN</ristype><atitle>Book Review</atitle><jtitle>Transnational Marketing Journal (TMJ)</jtitle><addtitle>Transnational Marketing Journal (TMJ)</addtitle><date>2019</date><risdate>2019</risdate><volume>7</volume><issue>2</issue><spage>259</spage><epage>260</epage><pages>259-260</pages><issn>2041-4684</issn><eissn>2041-4692</eissn><abstract>Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Omar Al Serhan.</abstract><pub>Transnational Press London</pub><tpages>2</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 2041-4684 |
| ispartof | Transnational Marketing Journal (TMJ), 2019, Vol.7 (2), p.259-260 |
| issn | 2041-4684 2041-4692 |
| language | eng |
| recordid | cdi_ceeol_journals_840795 |
| source | Central and Eastern European Online Library |
| subjects | Book-Review Economy |
| title | Book Review |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-25T11%3A59%3A43IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-ceeol&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Book%20Review&rft.jtitle=Transnational%20Marketing%20Journal%20(TMJ)&rft.au=Al%20Serhan,%20Omar&rft.date=2019&rft.volume=7&rft.issue=2&rft.spage=259&rft.epage=260&rft.pages=259-260&rft.issn=2041-4684&rft.eissn=2041-4692&rft_id=info:doi/&rft_dat=%3Cceeol%3E840795%3C/ceeol%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rft_ceeol_id=840795&rfr_iscdi=true |