Ecological Purchases Made by Managers in Hotel Industry. An Approach of the Main Determining Factors

Lately, there has been an intensification of the concern for environmental protection anddevelopment of an ecological attitude and behaviour among the operators in tourism industry.Consequently, ecological purchases have become important components in establishing hotelenvironmental strategies and in the customers’ consumption behaviour. Most of theresearchers present this very attitude of the customers regarding the green products and theirintention to buy them. The present research approaches ecological purchases from the hotelmanagers’ perspective, by analysing the relationships among them, and the environmentalattitude, environmental problems, and the benefits motivating the managers to makeecological purchases in 92 hotels in Romania. In this research we used the frequency analysis,scale reliability, and multiple linear regression analysis (the method of the least squares). Thedata were analysed with the help of STATA program, and the results support the researchhypotheses, showing that the influence of the environmental attitude and of the economicbenefits on ecological purchases is important. The results show a significant and positiverelationship among the ecological purchases, the environmental attitude, and the associatedbenefits. In addition, the study identifies a negative relationship between the ecologicalpurchases and the environmental concern. Furthermore, hotel classification has a negativeinfluence on the ecological purchases made by their managers. The implications, limits, andfuture lines of research are also mentioned in this study.