A két világ legjava? Vállalkozói stratégiák erdélyi kisgyermekes nők körében

The paper aims to explore the reality and meanings of an emerging social category – that of “mompreneurs”. The central questions of the analysis are: what kind of entrepreneurial strategies are available for mothers with pre-school children; how and under what conditions do any of these strategies contribute to an improved quality of life or as many put it, to enjoying “the best of two worlds”. While maternal entrepreneurship is not in itself new, “mompreneurship” has recently become a socially legitimate and visible labour market strategy for mothers. Furthermore, an increasing number of “mompreneurial” networks and bottom-up initiatives has been set up for the past years worldwide. Quantitative data used in the paper were collected in 2018 through an online survey carried out among ethnic Hungarian maternal entrepreneurs living in Romania, with 224 respondents. The first part of the empirical section is a general description of the population, while the second, using cluster analysis, identifies 3 entrepreneurial strategies, among which two are specific for women with young children. The two strategies offer different solutions to mompreneurs’ personal and professional needs.