The Impact of Media Consumption on Students. A Transversal Study on the Influence of TV Effects on Education Students of Bucharest

In contemporary society, media play a particularly important role in the development of human beings. The media exert a strong influence on the ability of knowledge that defines the personality of the young person and later of the adult. Beyond the special attraction offered to young people in particular by sharing experiences, by determining individual and group interests, mass-media and TV shows strengthens the motivational basis that opens up, develops or strengthens attitudes and behaviors. There are also a multitude of negative effects generated either by spending a long time in front of the TV or by watching shows that promote verbal and / or physical violence. In this sense, a cross-cutting research was carried out which sought to identify the opinions and behaviors of the Bucharest students regarding the influence of TV effects on their own education. Quantitative marketing research was based on a survey-based survey based on face-to-face interviews, based on a complex questionnaire of 17 questions. This survey was conducted in May 2018. The results of the study indicate that: having a long time in front of the TV has the consequence: boredom, followed by a state of drowsiness and aggression, agitation, nervousness. The positive effects of viewing TV shows on them are: information, relaxation, communication, education and learning. While the negative effects were: attention difficulties, learning issues, and imitation, violence/aggression, and communication difficulties.