VRAI VS VRAISEMBLABLE DANS LA PUBLICITE AUTOMOBILE CONTEMPORAINE

For the last several decades, advertising discourse stands out by a few psychological and social features, among them being the exploitation of inner, deep Ego, altogether with its most primal instincts and frustrations. This deep dive into the Ego and his identity troubles represents a great opport...

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Veröffentlicht in:	Language and literature (Pitești, Romania) Romania), 2018 (23), p.175-182
1. Verfasser:	Munteanu, Marius-Octavian
Format:	Artikel
Sprache:	fre
Schlagworte:	Language and Literature Studies Studies of Literature
Online-Zugang:	Volltext
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