Ocena funkcjonowania systemu motywacyjnego opierającego się o model MLM

The main purpose of this article is to present the theoretical and the practical aspect of the multi-level marketing in creating an effective motivational system in the company. In the theoretical part of the article the motivating system, its functions and the main assumptions of the MLM concept have been explained. First of all attention was paid to the concept of multi-level marketing. It explains what exactly multi-level marketing is and its varieties. Next we can see the history of MLM in Poland and in the rest of the world and its stages of development.The practical part contains the characteristics of the company which is one of the fastest growing companies in the network marketing industry thanks to its unique products and excellent logistics and marketing. In addition, this part of the article presents selected fragments of results and conclusions from the conducted surveys about functioning assessment of the motivating system in the surveyed company.