Modern Forms of Promotion of the Tourism Products in a Travel Agency

Given the highly complex nature of tourism activity, the structure of each company, but and the issue of marketing programs, which is very diverse, it seeks to adapt them to the specific needs of each facility, in order to thereby contribute to the improvement work their leadership. To successfully...

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Bibliographische Detailangaben

Veröffentlicht in:	SEA - Practical Application of Science 2015-04, Vol.III (7), p.321-328
1. Verfasser:	Ionescu, Ion Gr
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Economy / Management Marketing Marketing / Advertising Marketing Mix Micro-Economics Strategies Forms Tourism Travel Agency
Online-Zugang:	Volltext
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