INNOVATION STRATEGIES IN THE SLOVAK ENTERPRISES

The innovation itself is not a competitive advantage but the result of a complex system of its management, thus the enterprises should manage the innovations in a strategic, systematic and coordinated manner. The paper aims at defining the strategic approach towards the innovation management, identifying the prevalent innovation strategy type within selected sample of Slovak enterprises and its relationship to the size of the enterprise. First, the strategic approach to innovation management is characterised and different innovation strategies are identified and classified. Second, the innovation strategies in 70 Slovak enterprises are researched and the predominant strategy along with its relation to the size of the enterprise is revealed, tested and analysed. The documentary and reflective analysis of various literature sources, the questionnaire survey and selected mathematical and statistical methods are used in order to fulfil the objectives.