Analysis of Influence of Quality of Service and Quality of Products on Loyalty of Members with Member Satisfaction as Intervening Variable in Loan and Save Cooperative Nasari Branch Office of Medan
The purpose of this study is to provide proposed actions or steps to solve problems related to service quality and product quality to increase the loyalty of KSP members Nasari Medan branch with member satisfaction as intervening variable. The type of research used in this study is correlational res...
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| Veröffentlicht in: | Academic journal of economic studies 2018, Vol.4 (3), p.106-121 |
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| container_title | Academic journal of economic studies |
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| creator | Marbun, April Sabdi Sinulingga, Sukaria Iskandarini, A |
| description | The purpose of this study is to provide proposed actions or steps to solve problems related to service quality and product quality to increase the loyalty of KSP members Nasari Medan branch with member satisfaction as intervening variable. The type of research used in this study is correlational research (correlational research). This research was conducted in Nasari Savings and Loan Cooperation Branch Office Medan, North Sumatera, Indonesia. This study consisted of two independent variables (exogenous), one intervening variable (endogenous) and one dependent variable (endogenous). Exogenous variables consist of Quality of Service and Product Quality, Intervening Variable is Member Satisfaction and endogenous variable is Member Loyalty. The research finds to service quality and product quality to increase the loyalty of KSP members Nasari Medan branch with member satisfaction as intervening variable. |
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| ispartof | Academic journal of economic studies, 2018, Vol.4 (3), p.106-121 |
| issn | 2393-4913 2457-5836 |
| language | eng |
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| source | Central and Eastern European Online Library; EZB-FREE-00999 freely available EZB journals |
| subjects | Business Economy / Management Marketing / Advertising Micro-Economics Public Finances Socio-Economic Research |
| title | Analysis of Influence of Quality of Service and Quality of Products on Loyalty of Members with Member Satisfaction as Intervening Variable in Loan and Save Cooperative Nasari Branch Office of Medan |
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