AMBALAJ TASARIMINDA İNTERAKTİF YAKLAŞIMLAR ve TASARIM ÖĞRENCİLERİNİN KONU HAKKINDAKİ FARKINDALIĞININ İNCELENMESİ

Rapidly developing technology, changing lifestyle of consumers, competitive and innovative market place lead firms to more recognizable and preferable package design for the products they market. For that reason, interactive package design which we frequently hear in these days, steps in with the innovative design apprehensions. Today, where entertaining and unsuaual packages with wide range of applications became more demandable compared to packages without any feature it is important for design students that they are aware of this important detail. In this work, positive effects of interactive designs on consumer perception on the meeting point of interactive approaches on package design together with consumers are evaluated. For this purpose, primarily package, interactive package, decision to purchase terms were explained then awareness of design students on university level about these terms are measured with statistical analysis and later design students were given various advises pursuant to the results obtained. Parallel with the data gathered as a result of this research, it has been noticed that although the knowledge levels of design students on interactive approaches to package design are insufficient they achieved to present creative ideas when they were shared with some information. Thus, in this work increasing the awareness levels of design students regarding technology and innovative design subjects is discussed.