Consumer behavior and internet

Investigation of consumer behavior and decision-making process is the essential part of strategic planning in a company. Understanding of current and potential consumer behavior is the basis for long-term success of companies. Knowing current consumers’ trends is nowadays far more important. The mos...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Musová, Zdenka, Minárová, Martina, Poliačiková, Eva
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Behaviorism Social Informatics Socio-Economic Research
Online-Zugang:	Volltext
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