The Face Management Challenges of Sport Celebrity

While gaining centrality within the sport field, media accelerated its commodification process and facilitated sport actors becoming competitive on the celebrity market. The aim of this paper is to discuss the reconfiguration that the celebrity logic brought in terms of the mere condition of the spo...

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Veröffentlicht in:	Management dynamics in the knowledge economy 2015-03, Vol.3 (1), p.79-97
1. Verfasser:	Dumitriu, Diana-Luiza
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Athletes Celebrities Commodification Consumption Identity Marketing / Advertising Popular culture Popularity Public figures Social identity Society Sports marketing Studies
Online-Zugang:	Volltext
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