NEW STRATEGIC ORIENTATION OF FIRMS BASED ON VALUE INNOVATION
Adapting of companies to a continuous commercial, social and technological environment change requires new strategic orientation based on strategic innovation. Innovation is one of the main factors that allow firms to achieve success. Disruptive innovation leads companies to rapidly achieve competit...
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| Veröffentlicht in: | North Economic Review 2017, Vol.I (1), p.303-311 |
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| container_title | North Economic Review |
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| creator | Rădulescu, Corina Michaela |
| description | Adapting of companies to a continuous commercial, social and technological environment change requires new strategic orientation based on strategic innovation. Innovation is one of the main factors that allow firms to achieve success. Disruptive innovation leads companies to rapidly achieve competitive advantage. Strategic innovation creates new markets where rough competition is diminished by reshaping consumer’s value. The paper investigates the factors contributing to value innovation in the furniture industry from Maramureș County and setting up a framework for Blue Ocean strategy. |
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| identifier | EISSN: 2601-0887 |
| ispartof | North Economic Review, 2017, Vol.I (1), p.303-311 |
| issn | 2601-0887 |
| language | eng |
| recordid | cdi_ceeol_journals_595435 |
| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| subjects | Economy |
| title | NEW STRATEGIC ORIENTATION OF FIRMS BASED ON VALUE INNOVATION |
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