Marketingul de carte. Modelul Orhan Pamuk sau despre accesibilizarea Nobelului

Nowadays, in Romania, the success in book sales market is based more on publishers’ luck and inspiration and on the reputation of the author whose books should be promoted, rather than on real marketing and advertising strategies and tips. Up to Orhan Pamuk’s arrival in Romania, in 2006, we didn’t e...

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Veröffentlicht in:	Comunicare Interculturală şi Literatură 2010, Vol.11 (3), p.47-52
1. Verfasser:	Bogdan, Daniela
Format:	Artikel
Sprache:	rum
Schlagworte:	Economy Marketing / Advertising
Online-Zugang:	Volltext
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