A Brief History of Brands and the Evolution of Place Branding

The present work synthesizes the main proofs related to the fact that the brands and the process of branding are as old as the human civilization, initially through the appearance and use of the “proto-brands” concept ever since the beginning of the human existence, and then, in different forms and...

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Veröffentlicht in:	Bulletin of the Transilvania University of Brașov. Series VII, Social sciences, law Social sciences, law, 2016, Vol.9 (2), p.137-142
Hauptverfasser:	Briciu, Victor-Alexandru, Briciu, Arabela
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication studies Social Sciences
Online-Zugang:	Volltext
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