Національні тенденції та стратегії розвитку молочного виробництва

The aim is to analyze the state of milk production in Ukraine, the causes and consequences of the crisis inthe industry, assessment of strategic directions of development.Methods that have been used in the study. System approach and methodology of economic, statistical,economic and mathematical analysis to study the trends of the main factors affecting the competitiveness andpotential of the industry.Results work. For sustainable economic growth dairy industry and provide the population of the dairy productsmust constantly take measures to improve production efficiency, improve product quality and reduce its cost.In recent years, in milk- grocery subcomplex have been the positive moves, but the crisis forced thecompany and scientists more responsible to approach to the determination trends and techniques to determinetrends and techniques to enhance production efficiency, including in dairy cattle. On the one hand the strategicobjectives remain the same, but on the other, the reality requires a new, weighted measures to stabilize anddevelop the dairy market.Conclusions. Building the dairy farming of competitive, sustainable and predictable in the developmenttrends possible only on the condition: intensification of production, improvement product quality, reduction in thenumber of domestic and entering new marketsGiven the constant reduction in the number of cows and expanded export opportunities in EU countriesindustry requires urgent solution of the following tasks: of concentration of milk production, due to the formationagricultural service cooperatives, of encourage of the owners of cows to create a mini-farms, of financialincentives to improve the quality of milk,of establishment of a «fair» price of purchases, increasing theproductivity of dairy cattle in all categories of farms, strengthen tribal base.