Alumni kao odlučujući čimbenik stvaranja imidža i jačanja brenda sveučilišta

Strength of university’s brand assists its graduates in entering and advancing in the labor market and their successes further strengthen the university’s brand. This cause and effect relationship can just be nurtured and enhanced by the world known universities while young universities have an impe...

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Veröffentlicht in:	Kultura komuniciranja 2013, Vol.2 (2), p.466-485
Hauptverfasser:	Obradović, Đorđe, Buratović, Sandra, Knezović, Zrinka
Format:	Artikel
Sprache:	hrv
Schlagworte:	Education Marketing / Advertising
Online-Zugang:	Volltext
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