Employer Brand of Choice: an employee perspective
This study seeks to contribute in the field of the ideal employer, by determining the Employer Brand of Choice and its core components. In doing so, a pilot study was initially conducted to delineate these components. Evidence from 896 working adults that participated in a field study support the mu...
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| Veröffentlicht in: | Journal of business economics and management 2015-11, Vol.16 (6), p.1201-1215 |
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| Hauptverfasser: | , , , |
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| container_end_page | 1215 |
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| container_issue | 6 |
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| container_title | Journal of business economics and management |
| container_volume | 16 |
| creator | Bellou, Victoria Chaniotakisb, Ioannis Kehagias, Ioannis Rigopoulou, Irini |
| description | This study seeks to contribute in the field of the ideal employer, by determining the Employer Brand of Choice and its core components. In doing so, a pilot study was initially conducted to delineate these components. Evidence from 896 working adults that participated in a field study support the multi-dimensionality of the construct Employer Brand of choice, highlighting the role of “Remuneration”, “Relationships”, “Opportunities for Self Development”, “Recognition”, and “Corporate Image”. These findings not only offer a concrete and holistic theoretical base of Employer Brand of Choice, but they can also serve as a managerial guide towards enhancing companies’ ability to attract, retain and motivate talented individuals. |
| doi_str_mv | 10.3846/16111699.2013.848227 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1611-1699 |
| ispartof | Journal of business economics and management, 2015-11, Vol.16 (6), p.1201-1215 |
| issn | 1611-1699 2029-4433 |
| language | eng |
| recordid | cdi_ceeol_journals_366392 |
| source | EZB-FREE-00999 freely available EZB journals; Alma/SFX Local Collection; EBSCOhost Business Source Complete |
| subjects | Economy Employer Brand Employer Brand of Choice Employer of Choice M310 organisational attractiveness organisational identity psychological contract |
| title | Employer Brand of Choice: an employee perspective |
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