Közösségi média 2.0

In planning a political campaign it seems quite easy to copy a successful one, even if its context shows significant differences. After Barack Obama's exquisite election campaign in 2008 an impressive number of political parties and candidates tried to follow his hit. Although this mode seems to be the easiest and the cert one, a new campaign tool such as the use of the social media is not as simple as it seems. The author demonstrates some of the major factors which determine the campaign instruments and the efficiency of the new Web 2.0 opportunities.