Theoretical Aspects Regarding the Key Factors in Building a Place Brand Strategy

This material tries to synthesise the ideas emerged from the scientific literature regarding the process and the strategy behind the marketing and branding of places, as recent fields of study and phenomenon. Key aspects of the significance and delimitation issues are addressed for place branding pr...

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Veröffentlicht in:	Bulletin of the Transilvania University of Brașov. Series VII, Social sciences, law Social sciences, law, 2013 (2), p.271-276
Hauptverfasser:	Briciu, G.A, Briciu, Victor-Alexandru
Format:	Artikel
Sprache:	eng
Schlagworte:	Social Sciences
Online-Zugang:	Volltext
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