Business application of the sociological and psychological aspects of communities of interest: The case of nautical tourism in Croatia
In this paper, we discuss how psychological characteristics of tourists, belonging to the same community of interest, their social interactions and the emergence of 'community-like' social structures influence major marketing outcomes in nautical tourism. We hypothesize that the communitie...
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| Veröffentlicht in: | Management (Split, Croatia) Croatia), 2014-12, Vol.19 (2), p.45-61 |
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| container_title | Management (Split, Croatia) |
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| creator | Znidar, Kresimir Alfirevic, Niksa Pavicic, Jurica |
| description | In this paper, we discuss how psychological characteristics of tourists, belonging to the same community of interest, their social interactions and the emergence of 'community-like' social structures influence major marketing outcomes in nautical tourism. We hypothesize that the communities of interests lead to the mutual social bonding in different fields, relevant for business, which produces tangible marketing outcomes. The initial empirical analysis for this hypothesis is conducted for the case of nautical tourism on the Croatian Adriatic. |
| format | Article |
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| identifier | ISSN: 1331-0194 |
| ispartof | Management (Split, Croatia), 2014-12, Vol.19 (2), p.45-61 |
| issn | 1331-0194 1846-3363 |
| language | eng |
| recordid | cdi_ceeol_journals_187541 |
| source | DOAJ Directory of Open Access Journals; EBSCOhost Business Source Complete; EZB-FREE-00999 freely available EZB journals |
| subjects | Advertising Coastal areas Croatia Customer services Deconstruction Economy Leisure industry Marketing Psychological aspects Psychological factors Social interaction Social life & customs Social research Social structure Sociology Studies Tourism Virtual communities |
| title | Business application of the sociological and psychological aspects of communities of interest: The case of nautical tourism in Croatia |
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