BRAND - PRODUCT INTERDEPENDENCE

In this paper we conceptually discussed the brands’ role in the society, the dimensions of branding and the relationship between the brand and the products. We adhere to the main ideas expressed in the literature, that the brand is more than a product. However the product is needed to render the bra...

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Bibliographische Detailangaben

Veröffentlicht in:	Management & marketing (Craiova, Romania) Romania), 2014-06, Vol.XII (1), p.7-13
Hauptverfasser:	Ploscaru, Claudia Cristina, Nistorescu, Tudor, Barbu, Cătălin Mihail
Format:	Artikel
Sprache:	eng
Schlagworte:	brand brand and product branding Economy product policy
Online-Zugang:	Volltext
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