Имиджови роли на пиар текстовете в собствените медии на корпоративните брандове

The article considers the contribution of the proprietary media in the communication policy of business organizations. The aim of the study is to identify the general imaging functions of the different PR texts, published on the online platforms of the companies. The research is based on the hypothe...

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Veröffentlicht in:	Медии и език 2023, Vol.1 (13), p.15-30
1. Verfasser:	Hristova, Hristina
Format:	Artikel
Sprache:	bul
Schlagworte:	Communication studies Media studies Social Sciences Theory of Communication
Online-Zugang:	Volltext
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