Теоретични подходи към иновационнотo поведение
The study is an analysis of the basic theories on the assumptions and the essence of innovative behavior. Central place is given to E. Rogers’s concept on social diffusion, as well as to criticism of the model that he created. The Bass theory and the Technology acceptance model are regarded as furth...
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Veröffentlicht in: | Godishnik na Sofiĭskii͡a︡ universitet "Kliment Okhridski," Filosofski fakultet. Annuaire de l'Université de Sofia "Kliment Ohridski," Faculté de philosophie. Livre Psychologie. Kniga Psikhologii͡a " Filosofski fakultet. Annuaire de l'Université de Sofia "Kliment Ohridski," Faculté de philosophie. Livre Psychologie. Kniga Psikhologii͡a, 2016, Vol.106 (1), p.230-249 |
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container_title | Godishnik na Sofiĭskii͡a︡ universitet "Kliment Okhridski," Filosofski fakultet. Annuaire de l'Université de Sofia "Kliment Ohridski," Faculté de philosophie. Livre Psychologie. Kniga Psikhologii͡a |
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description | The study is an analysis of the basic theories on the assumptions and the essence of innovative behavior. Central place is given to E. Rogers’s concept on social diffusion, as well as to criticism of the model that he created. The Bass theory and the Technology acceptance model are regarded as further development and enrichment of the basic concept of innovative behavior, as they are supported by empirical research data. Based on the analysis, innovative behavior is defined as a new, unusual behavior, suggesting a certain set of personality characteristics and a suitable environment for the development of personal potential and its transformation into real behavior. |
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source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
subjects | Organizational Psychology Psychology Social Sciences |
title | Теоретични подходи към иновационнотo поведение |
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