Ukrainian Travel Media: Analysis of Thematic Categories

This article analyzes the content of Ukrainian travel media to determine their thematic orientation by utilizing content analysis and statistical methods. To verify the representation of different thematic categories in the travel media a two-stage research design was adopted. First, we conducted a...

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Veröffentlicht in:	Medijske studije 2022-01, Vol.13 (25), p.125-146
Hauptverfasser:	Shevchenko, Viktoriya Eduardivna, Malysh, Nataliia, Tkachuk-Miroshnychenko, Olena
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Audiences Communication Consumers Content analysis Cultural heritage Decision making Journalism Lifestyles Marketing Media studies Social networks Social Theory Theory of Communication Tourism Travel Trends
Online-Zugang:	Volltext
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