Synergy of marketing and accounting in light of BSC models of small business valuation

It takes a lot of effort for companies operating in today’s business environment to survive, and then to be successful. Challenges of technology, regulation and big competition imply a new way of thinking and acting that goes beyond traditional business. Being excellent in all the functions of the c...

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Veröffentlicht in:	Financing - naučni časopis za ekonomiju 2018, Vol.9 (3), p.57-69
Hauptverfasser:	Lalić, Srđan M, Tešić, Dejan M
Format:	Artikel
Sprache:	eng
Schlagworte:	Accounting - Business Administration Business Ethics Marketing / Advertising
Online-Zugang:	Volltext
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