An Exploratory Study of Communication Freelancers and Online Communities. A Mixed Methods Approach

The present study explores the nature and dynamics of online communities populated by communication freelancers. Drawing from limited scholarship focusing on freelance work practices in communication industries and a reduced number of studies in communication literature regarding online communities,...

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Veröffentlicht in:Revista Română de comunicare şi relaţii publice 2022-07, Vol.24 (2), p.23-44
Hauptverfasser: Moise, Raluca, Anton, Anca
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Anton, Anca
description The present study explores the nature and dynamics of online communities populated by communication freelancers. Drawing from limited scholarship focusing on freelance work practices in communication industries and a reduced number of studies in communication literature regarding online communities, this research applies a complex analytical framework, with mixed methodology: content analysis, social network analysis and thematic analysis. Our main findings reveal the key features of the discursive environment of two Facebook groups, the communication functions employed by group administrators, the engagement practices of group members particularly regarding knowledge production and consumption and the impact of the COVID-19 pandemic on group practices and dynamic. We conclude by highlighting the supportive and participative culture developed within the two groups.
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subjects Administrators
Business Economy / Management
Communication
communication freelancers
Communication studies
Community
Content analysis
COVID-19
Health and medicine and law
ICT Information and Communications Technologies
Internet
knowledge management
Media studies
mixed methods
Mixed methods research
professional virtual communities
public relations freelancers
Research methodology
Social network analysis
title An Exploratory Study of Communication Freelancers and Online Communities. A Mixed Methods Approach
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